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About the Beer Label Guy

Founded by Andrew Zender, a professional marketing/communications specialist with more than 10 years of experience, The Beer Label Guy is a consultancy that helps craft breweries fine-tune their internal processes to better navigate the complex TTB and state-level label approval channels. Andrew has helped breweries develop and launch new brands, add or switch packaging formats, expand distribution into new markets, effectively complete and obtain state licenses, permits and brand label registrations, and successfully submit and obtain nearly 200 COLAs -- in addition to developing and executing engaging B2C and B2B marketing/communications plans.